| Frank Bettger | <------------> | Benjamin Franklin |
|---|
| Enthusiasm: Force yourself to act enthusiastic. | | Temperance: Eat not to dullness; drink not to elevation. |
| Order: Self Organization. Take more time to think and do things in the order of importance.
| | Silence: Speak not but what may benefit others or yourself; avoid trifling conversation. |
| Think of other's interests. | | Order: Let all your things have their places; let each part of your business have its time. |
| Questions: Cultivate the art of asking questions. | | Resolution: Resolve to perform what you ought; perform without fail what you resolve. |
| Key issue. The most important secret of salesmanship is to find out what the others fellow wants, and then help him the best way to get it. | | Frugality. Make no expense but to do good to others or yourself; i.e, waste nothing. |
| Silence: Listen. Keep you avoid talking too much. | | Industry - Lose no time; be always employed in something useful; cut off all unnecessary actions. |
| Sincerity: Deserve confidence. | | Sincerity: Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly. |
| Knowledge: Know your business and keep knowing your business | | Justice: Wrong none by doing injuries, or omitting the benefits that are your duty. |
| Appreciation & Praise | | Moderation: Avoid extremes; forbear reseting injuries so much as you think they deserve. |
| Smile: Happiness | | Cleanliness: Tolerate no uncleanliness in body. Cloaths, or habitation. |
| Remember faces and names. | | Tranquility. Be not disturbed at trifles, or at accidents common or unavoidable. |
| Service and prospecting. | | Rarely use venery but for health or offspring, never to dulness, weakness, or the injury of your own or another's peace or reputation. |
| Closing the sale: action. | | Humility.. |
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