A company's primary responsibility is to serve its customers. Profit is not the primary goal, but rather an essential condition for the company's continued existence. Drucker, Peter F., "The Practice of Management" (1954)
| Frank Bettger | <------------> | Benjamin Franklin |
|---|---|---|
| Enthusiasm: Force yourself to act enthusiastic. | Temperance: Eat not to dullness; drink not to elevation. | |
| Order: Self Organization. Take more time to think and do things in the order of importance. | Silence: Speak not but what may benefit others or yourself; avoid trifling conversation. | |
| Think of other's interests. | Order: Let all your things have their places; let each part of your business have its time. | |
| Questions: Cultivate the art of asking questions. | Resolution: Resolve to perform what you ought; perform without fail what you resolve. | |
| Key issue. The most important secret of salesmanship is to find out what the others fellow wants, and then help him the best way to get it. | Frugality. Make no expense but to do good to others or yourself; i.e, waste nothing. | |
| Silence: Listen. Keep you avoid talking too much. | Industry - Lose no time; be always employed in something useful; cut off all unnecessary actions. | |
| Sincerity: Deserve confidence. | Sincerity: Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly. | |
| Knowledge: Know your business and keep knowing your business | Justice: Wrong none by doing injuries, or omitting the benefits that are your duty. | |
| Appreciation & Praise | Moderation: Avoid extremes; forbear reseting injuries so much as you think they deserve. | |
| Smile: Happiness | Cleanliness: Tolerate no uncleanliness in body. Cloaths, or habitation. | |
| Remember faces and names. | Tranquility. Be not disturbed at trifles, or at accidents common or unavoidable. | |
| Service and prospecting. | Rarely use venery but for health or offspring, never to dulness, weakness, or the injury of your own or another's peace or reputation. | |
| Closing the sale: action. | Humility.. |
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